Imagine Walking Into Your Practice Tomorrow Knowing Every Patient Who Needs Treatment Will Say “Yes!”
Your waiting room is full of confident patients who are excited about their treatment journey. Your team feels energized because they’re helping people achieve life-changing results every single day. This is the power of having orthodontic treatment coordinator training for your TCs!
Your schedule stays full with patients who truly value what you do, and your practice thrives because you’re consistently converting 90%+ of consultations into starts.
This isn’t a fantasy—it’s what happens when your treatment coordinator masters the art of guiding patients toward the treatment that will genuinely transform their lives.
The difference between practices that struggle and practices that thrive comes down to one critical factor: having a treatment coordinator who operates with systematic precision instead of crossed fingers and hope.
What You’ll Learn About Treatment Coordinator Training From This Page
For Orthodontists: How to stop worrying about whether your TC is converting patients and start knowing they’re executing a proven system that generates 90%+ case acceptance rates.
For Treatment Coordinators: The exact skills and knowledge you’ll gain during our hands-on TC training for orthodontic practices that elite coordinators use to consistently convert consultations into same-day starts.
For Practice Owners: Why investing in proper orthodontic treatment coordinator training typically pays for itself within 30 days and how practices are adding $20,000-$50,000+ in monthly revenue with our system.
Stop Hoping Your Treatment Coordinator is Doing Their Job—Know They Are
Here’s the painful truth every orthodontist faces: You’re an expert at moving teeth, not at sales psychology. While you’re focused on delivering exceptional clinical care, you’re silently hoping your treatment coordinator is somehow converting consultations into starts.
But hope isn’t a strategy.
At Sturgill Orthodontics, we’ve eliminated the guesswork. Our treatment coordinators operate with systematic precision that consistently delivers 90%+ conversion rates. Now we’re sharing our proven dental case conversion strategies with practices nationwide through our exclusive hands-on training program.
Ready to see these strategies in action? Learn more about our comprehensive orthodontic consulting services and how we help practices like yours achieve systematic excellence.
Results At-a-Glance
🚀 90%+ Average Case Acceptance – Industry-leading conversion rates from our trained coordinators
💰 $20K–$50K+ Monthly Revenue Gains – Typical increase in new starts within first 60 days
🧑⚕️ 500+ Practices Trained – Orthodontists nationwide trust our proven system
⏱️ ROI Typically in 30 Days – Training investment pays for itself through increased conversions
Why TC Training for Orthodontic Practices is Critical for Your Success
The sobering reality: The national average conversion rate for orthodontic consultations is approximately 52%. However, practices that master ethical influence techniques and how to improve case acceptance rates can achieve conversion rates of 75-80% or higher.
That means the average practice is losing nearly half of their potential patients—and revenue—right at the consultation stage.
But here’s what’s possible when you have a systematically trained TC: Case acceptance went from 56% to 95% essentially overnight! This isn’t luck—it’s the power of having someone who knows exactly what to do, exactly when to do it.
The “Hope vs. Know” Problem Every Orthodontist Faces
You shouldn’t have to wonder if your TC is following up with pending patients systematically, presenting treatment plans in a way that motivates action, handling objections with confidence instead of crumbling under pressure, or converting consultations instead of taking orders.
You should KNOW they’re executing a proven system every single time.
What Your Treatment Coordinator Will Master in Our Training Program
An exceptional treatment coordinator operates like a Swiss watch—every interaction is purposeful, every conversation moves toward a desired outcome, and every system is optimized for maximum conversion.
During our orthodontic consulting programs, your TC will develop the essential skills that distinguish elite coordinators from order-takers:
Patient Communication and Education: Your TC will learn to clearly explain treatment plans, address patient concerns with confidence, and build trust in the treatment process. This includes understanding how to present complex orthodontic concepts in terms patients understand and value.
Financial Coordination: Training covers understanding dental insurance processes, explaining treatment costs transparently, and creating comfortable financial arrangements with patients. Your TC will master the psychology of financial discussions that feel natural rather than forced.
Practice Management Excellence: Your TC will learn to:
- Manage patient records efficiently
- Coordinate scheduling for optimal flow
- Work seamlessly with other team members
- Ensure smooth treatment progression
Software and Technology Proficiency: We’ll cover practice management software capabilities and other relevant tools that streamline the coordination process and improve patient experience.
Schedule Your Practice Assessment Trusted by orthodontic practices across the US
The Sturgill Orthodontics Treatment Coordinator Training Experience
The $1M Mistake Most Practices Make
Here’s what we see over and over: Practices hire someone with a “good personality” for TC, give them a week of shadowing, and then hope for the best. That’s not training—that’s expensive gambling.
The truth? Your TC position either makes you money or costs you money. There’s no middle ground.
Key insight: The person who can sell your service is more valuable than the person who can deliver it—because without sales, there’s nothing to deliver.
Your TC isn’t just a team member—they’re your revenue multiplier.
What Sets Our Orthodontic Treatment Coordinator Training Apart
Unlike generic online courses or theoretical seminars, our training happens at our award-winning practice where your team observes, learns, and practices alongside the industry’s most successful treatment coordinators.
Here’s what makes our program unique:
Immersive Real-World Learning: Your TC will shadow our master treatment coordinators during actual patient consultations, observe live case presentations and patient interactions, learn from doctors with over 50 years combined orthodontic experience, and practice in our actual consultation rooms with real patient scenarios.
Comprehensive System Training: Your treatment coordinators will master our complete “Sturgill System” including:
- The Perfect Phone Call Protocol (converting initial inquiries into scheduled consultations)
- Pre-Consultation Preparation (setting the stage for success before patients arrive)
- The 7-Step Case Presentation Method (our proprietary approach to treatment discussions)
- Training for Same-Day Starts Success (capitalizing on peak patient motivation)
- Financial Conversation Framework (making investment discussions natural and comfortable)
- Strategic Follow-Up Systems (converting pending patients with systematic persistence)
Led by Proven Experts: Dr. Jeremiah Sturgill (master clinician and practice owner with industry-leading case acceptance rates), our COO (operations expert who’s systematized our successful processes), elite Treatment Coordinators (team members who consistently achieve 90%+ conversion rates), and complete Support Team (learn from every department that contributes to patient success).
See the system that’s transformed orthodontic practices across the country
Take Our Free Case Acceptance Assessment Now
What Your TC Will Learn: Complete Training Curriculum
The 6 Modules That Transform Good TCs Into Skilled Guides
Key insight: Most people try to learn everything at once and master nothing. We teach one skill at a time until it becomes automatic.
Module 1: Understanding the Patient’s Journey Your TC will learn to recognize the emotional journey from consultation to commitment, identify what truly motivates each patient beyond straight teeth, master building trust and rapport in the first 60 seconds, and develop skills for reading both verbal and non-verbal communication cues.
Module 2: Treatment Plan Presentation Training That Converts Training covers how to present treatment plans that put patients at the center of their own transformation story, use visual aids and technology that help patients see their potential future, explain complex orthodontic concepts in terms that connect to patient values and goals, and position treatment as the patient’s path to the life they want.
Module 3: Guiding Through Concerns Naturally Your TC will learn to address the most common patient concerns with empathy and clarity, handle cost discussions by connecting investment to long-term value, work through timing and convenience concerns by finding solutions that work for patients, and help skeptical patients see possibilities they hadn’t considered.
Module 4: Natural Financial Conversations Training includes making money discussions feel comfortable and supportive, presenting payment options that remove barriers to treatment, coordinating insurance communication that reduces patient stress, and creating genuine urgency based on patient needs rather than practice pressure.
Module 5: Same-Day Starts System Mastery Your TC will learn to introduce same-day starts as a convenience for motivated patients, create consultation flows that naturally lead to immediate treatment decisions, recognize and act on moments when patients are most ready to begin, and handle all logistics smoothly to eliminate friction.
Learn more about our proven same-day start approach: Discover how we help patients get same-day braces in Johnson City and why this strategy dramatically improves case acceptance rates.
Module 6: Supportive Follow-Up Systems Training covers designing follow-up that feels helpful rather than pushy, using email and text sequences that provide value while staying connected, making follow-up calls that offer support and answers rather than pressure, and tracking what works to continually improve your approach.
The “30-Day Transformation” Promise
Most training programs dump information and disappear. We stay with you until the system works.
Our 30-day implementation support ensures your investment doesn’t become another “attended training but nothing changed” story.
Over 95% of participants report immediate improvement in patient interactions
Why Choose Sturgill Orthodontics for Treatment Coordinator Training?
The Numbers Don’t Lie
Key insight: Don’t trust what people say—trust what they’ve done repeatedly over time.
Here’s what we’ve done repeatedly: 10,000+ happy patients treated with our systems, 1,300+ five-star Google reviews reflecting exceptional patient experience, award-winning practice voted best orthodontist in Johnson City, and industry-leading case acceptance rates consistently above 90%.
Real Results from Real Practices
“After my treatment coordinator and I modified the consult process to mirror Dr. Sturgill’s, our case acceptance went from low 50 percentile to 90 percentile. It is honestly amazing to see how these ‘Sturgill efficiencies’ literally change the game.”
The difference between this testimonial and others: This practice owner isn’t just sharing a feel-good story—they’re reporting a 40-point increase in case acceptance that translates to hundreds of thousands in additional annual revenue.
Your Complete Learning Environment
Your team won’t just learn theory—they’ll experience our complete patient journey through state-of-the-art facilities designed for patient comfort, advanced technology integration, systematic workflow optimization, and team culture that prioritizes patient experience.
The “Confidence Factor”: When your TC returns from training, they won’t just have new knowledge—they’ll have unshakeable confidence because they’ve seen the system work in real-time with real patients.
Apply for Next Training Cohort
The Growing Demand for Skilled Treatment Coordinators
A Career Path That Actually Pays
The reality: Treatment coordinator roles are experiencing unprecedented growth because practices finally understand that TCs directly control revenue flow.
Average salary range: $81,525 to $102,548 with the average base salary of $91,797. This represents a high-growth career path with increasing responsibilities, specialized skills that transfer across dental specialties, and job security in an essential healthcare role.
From Order-Taker to Revenue Generator
Most treatment coordinators start as order-takers (“Let me check with the doctor”). Elite treatment coordinators operate as revenue generators who guide patients toward optimal treatment decisions.
The skills gap is real: Strong customer service and communication skills with only a high school diploma required, customer service experience preferred but not required, organizational abilities to manage multiple cases, technology comfort with practice management software, and professional communication skills are in high demand.
Why Elite TCs Choose Our Training: Career advancement through specialized skill development, increased earning potential through performance-based roles, professional confidence in handling complex patient situations, and industry recognition from elite-level training.
What Treatment Coordinators Want to Know (and are Searching Google)
How do I become an orthodontic treatment coordinator?
The traditional path: Educational foundation (high school diploma or equivalent), customer service experience (preferred but not mandatory), specialized training (like our comprehensive program), on-the-job experience (guided practice with real patients), and ongoing development (continuous skill refinement).
What makes a good orthodontic treatment coordinator?
Elite treatment coordinators share common traits: Exceptional listening skills (effective treatment coordinators listen more than they talk—this simple shift can dramatically improve case presentation success rates), empathy and emotional intelligence, problem-solving capabilities, professional persistence without being pushy, and detail-oriented organization.
Do you need a degree to be a treatment coordinator?
This job does not require an advanced degree, but most offices will require at least a high-school diploma or the GED equivalent. There is no certification or licensing necessary to become a treatment coordinator.
However, specialized training makes all the difference in performance and career advancement. The gap between basic TC skills and elite TC performance is massive—and that gap represents your earning potential.
Key insight: The market doesn’t pay you for what you know—it pays you for what you can do repeatedly that creates value.
Our training transforms what you can do repeatedly.
Success Stories: What Results Look Like
The Results Speak for Themselves
Here’s what happens when treatment coordinators master our system:
Practice transformation scenario: A practice sees case acceptance increase from 55% to 95% within 60 days. The financial impact becomes immediate and transformative for the entire team.
Same-day start success: Practices move from hoping patients will return to start treatment to having 70% of consultations result in same-day starts. The system works because it focuses on patient convenience and readiness.
Team culture shift: Training doesn’t just improve case acceptance—it transforms how entire teams approach patient care. Everyone feels more confident and purposeful in their role.
The ROI Reality Check
Program Investment: Contact us for current pricing and available dates. We limit enrollment to ensure quality and personalized attention.
Return on Investment Mathematics: Average consultation value ($5,000-$7,000), improvement from 50% to 85% case acceptance, additional revenue per month (easily $20,000-$50,000+), and training typically pays for itself within the first month.
Key insight: If you’re not tracking ROI, you’re not running a business—you’re running an expensive hobby.
We don’t just promise ROI—we help you measure it.
Want to learn more strategies for growing your practice? Check out our comprehensive guides on boosting orthodontic case acceptance and revenue and 15 ways to increase orthodontic patient referrals.
Most practices see ROI within 30 days of implementation!
Frequently Asked Questions
Can new treatment coordinators benefit from this training?
Absolutely. Our program is designed for coordinators at all experience levels, from entry-level to seasoned professionals seeking to master advanced techniques.
In fact, new TCs often see the fastest improvement because they haven’t developed bad habits yet.
How is this different from online training programs?
Simple: Online programs teach theory. We teach application. While online programs provide foundational knowledge, our hands-on experience allows coordinators to observe, practice, and perfect techniques in real-world situations with immediate feedback.
The difference is like reading about riding a bike versus actually riding one.
What if my treatment coordinator can’t travel?
We understand travel constraints. Contact us to discuss potential virtual training options or group training at your location for larger teams. However, the in-person experience provides significantly better results.
How quickly will we see results?
Most practices report noticeable improvements within 2-4 weeks, with significant case acceptance increases typically occurring within 60 days of implementation. The key is following the system exactly as taught—no modifications, no shortcuts.
What’s your guarantee?
We guarantee you’ll learn the system. We guarantee you’ll have 30 days of implementation support. We guarantee you’ll understand why our case acceptance rates are consistently above 90%.
What we can’t guarantee is that you’ll implement what you learn—that part is up to you.
Ready to Transform Your Practice?
For Treatment Coordinators: You Deserve Professional Excellence
You’re the bridge between life-changing treatment and patients who need it. Every day, you help people envision a future where they smile with confidence, speak without hesitation, and feel proud of their appearance.
But here’s what you probably experience: You care deeply about helping patients, yet sometimes struggle with the tools and confidence to guide them toward treatment that will genuinely transform their lives. You want to help, but you need the skills to make it happen naturally and authentically.
You deserve training that honors the important work you do.
What You’ll Learn: Making Patients the Hero of Their Own Story
Our training teaches you how to position each patient as the hero of their own transformation story. Instead of selling braces, you’ll learn to help patients see how orthodontic treatment becomes their path to the confidence and life they’ve always wanted.
You’ll discover how to listen for what truly matters to each patient—whether it’s landing their dream job, feeling confident in photos, or simply eating comfortably—and connect those desires to the treatment that can make it possible.
This isn’t about becoming pushy or sales-focused. It’s about becoming the guide who helps patients recognize their own power to change their lives through orthodontic treatment.
Why You Should Ask Your Orthodontist to Send You
Professional Development: You’ll return with skills that make you invaluable to your practice and confident in every patient interaction.
Career Advancement: Elite treatment coordinators with proven systems command higher salaries and more respect in their role.
Personal Satisfaction: There’s nothing more fulfilling than knowing you helped someone change their life by saying “yes” to treatment they truly needed.
Reduced Stress: When you have a proven system, difficult conversations become manageable conversations.
Take the Next Step
Call (423) 528-9931 to speak with our team about available training dates, customized program options, practice assessment opportunities, and expected ROI for your specific situation.
Or visit us online to learn more about our comprehensive orthodontic consulting services.
Additional Resources for Practice Growth:
- Orthodontic Marketing Strategies That Actually Get New Patients
- SEO for Orthodontic Practices: Complete Guide
- How to Boost Orthodontic Case Acceptance & Revenue
Take Our Free Case Acceptance Assessment Now
About Dr. Jeremiah Sturgill and Sturgill Orthodontics
Written by Dr. Jeremiah Sturgill, DMD, MS – Nationally recognized orthodontist, practice consultant, and author with over 15 years of clinical and business leadership experience. Dr. Sturgill has helped hundreds of practices achieve industry-leading case acceptance rates through systematic training and proven methodologies.
Published Author: Dr. Sturgill is the author of “Smiles Made Here: How Culture Forges Success in an Orthodontic Practice“ – a comprehensive guide that reveals how Sturgill Orthodontics became a practice where team members and patients want to be. The book shares proven strategies for building amazing practice culture while providing excellent care and genuinely caring about people, making it an essential resource for orthodontists seeking to transform their practices.
Board Certification: Dr. Sturgill is a Diplomate of the American Board of Orthodontics, a distinction held by only 40% of practicing orthodontists, demonstrating his commitment to the highest standards of patient care.
Academic Leadership: Assistant Professor at Virginia Commonwealth University’s orthodontic and dentofacial orthopedic residency program, where he continues to educate the next generation of orthodontists.
Located in Johnson City, Tennessee, Sturgill Orthodontics has been serving the Tri-Cities area with exceptional orthodontic care and industry-leading patient experience. Our practice has earned recognition for clinical excellence, patient satisfaction, and innovative practice management systems.
Our commitment extends beyond patient care to advancing the orthodontic profession through education, training, and mentorship of practices nationwide.
Ready to join the ranks of elite orthodontic practices? Contact us today to begin your treatment coordinator transformation journey.
The investment in proper treatment coordinator training isn’t just about increasing case acceptance—it’s about creating a practice culture where every patient receives the care they deserve and every team member operates at their highest potential.